Priority Wellness Campaign’s mission is to provide mental health programs to first responders and their families.

Do you want an empathetic, non-judgemental listening ear? Someone who understands the struggles of being a first responder? Schedule a free session with PWC to chat with a trained peer advocate.

Priority Wellness Campaign offers free and confidential peer support to first responders, offering a lifeline to those who are serving our communities day in and day out. Our trained peer advocates are standing by ready to assist during times of crisis.

While PWC is based in Watertown NY, we welcome friends from anywhere in the Country. If you are from outside of our primary service area, we can still provide our services to any first responder in the United States and Canada by making use of secure Google Meet or phone sessions.

  • Are you looking for some mental health resources? Take a look at some of our resources.

  • If you think you’d be a good match for our team, take a look at our open volunteer positions.

  • Want to support our efforts? Make a donation today. Click here.

Serving the first responder community

Our mission is the provide mental health programs to first responders and their families. Our flagship program is our peer program, which pairs first responders with trained peers to lend a hand and be a guide to a sustainable career and life. Our organization has proudly served the Northern New York community since 2022!

Junior Firefighter Mental Health Class, Star Lake FD

PWC has two main programs, our Peer Program and Education Program. Our Education Program also hosts an educational podcast called the Priority Wellness Podcast that airs monthly on the 24th.

Purposeful programs

Ryan McIntosh presents Sarah McCormick a volunteer award

Our organization thrives on bringing on good people. Our volunteers provide support to every facet of our operations. From the Peer Program to our Development Team, volunteers can be found supporting the mission. If this sounds like the kind of group you’d like to join, check out our volunteer page.

Get to know us

Thank you to our business and foundation supporters

Town of Watertown Fire Department

Dexter Fire Department

Maxine Quigg & Terry O’Brien Reach For The Stars Fund

Beaver Falls Fire Department